“In celebration of Whirlpool Corporation’s 100 years of world-renowned legacy and excellence in home appliances, we are excited to present the innovative features that are available in our products that promise to cater to the needs and lifestyles of Filipino families all over the country. These features were designed with the modern family in mind, while keeping with strict quality and environmental requirements in line with our commitment to safety and protecting the environment,” relates Joy Catiis-Cruz, Marketing Manager of Whirlpool Philippines.
“In line with these new product features, we’re likewise launching a new promotion that indeed reflects our gratitude for the Filipinos’ support for Whirlpool through the years,” adds Cruz.
Energy-efficient appliances for every Filipino home
Last year, the Energy Star Awards recognized Whirlpool Corporation’s continued leadership in offering consumers energy and water efficiency through its leading home appliance brands. The award was the company’s 11th top Energy Star award and fifth consecutive Sustained Excellence win. Whirlpool has been honored with 22 Energy Star awards overall, more than any other appliance manufacturer.
The Energy Star Awards is a joint program of the US Environmental Protection Agency and the US Department of Energy which honors organizations that have made outstanding contributions to protecting the environment through energy efficiency.
Energy Star certified appliancesare engineered to be extremely energy efficient, using 30% less energy that help customers save more while helping protect the environment.
Apart from the Energy Star seal, customers can expect innovative features that are present in Whirlpool products.
Select Whirlpool refrigerators, washers and microwave ovens boast of the 6th Sense feature, an intelligent sensor that offers ease of use, energy efficiency, and convenience for customers.
Just look for the 6th Sense feature and expect these benefits from your Whirlpool appliances.With this technology, Whirlpool 6th Sense refrigerators provide perfect cooling as it automatically sense usage patterns and adjust the temperature inside the refrigerator at the lowest power consumption. Whirlpool washers, meanwhile, work more efficiently as this feature automatically adjusts the cycle, hold the water temperature at the appropriate level and monitor and control every aspect of the wash program. Whirlpool microwave ovens with the 6th Sense feature offer perfection whenever you cook as this feature senses the length of time and the proper temperature needed to cook the food.
Apart from this line of products, Whirlpool’s complete line of refrigerators is equipped with Foam-In-Place Doors, which add structural stability to refs that allow customers to load more items in the door. This innovative technology provides increased insulation by injecting foam into the door cavity that expands into door shelves, corners and crevices, resulting in consistent temperature levels. Through this technology, Whirlpool’s new set of refs offer consistent cooling, added durability, and improved energy efficiency.
Appreciation for continued patronage
In line with Whirlpool’s 100th anniversary, the company is launching a nationwide promotion for its loyal customers. Shares Cruz: “This is a chance for customers tofurnish their homes with world-class andbrand-new appliances from Whirlpool through the ‘Search for the Oldest Whirlpool Appliance Contest.’ This promo is a token of our appreciation for their years of support and trust in our products and reaffirms our longstanding commitment to customer satisfaction.”
To join, just send a picture of your oldest working Whirlpool refrigerator, washer or microwave oven. Don’t forget to include along with your photo the appliance’s serial number and model. Email your photo/s and product details to marketing@exatech.com.ph or send via mail to G/F Exatech Bldg., No. 56 Cordillera St. corner E.Rodriguez Sr.Ave., Quezon City.
If your entry is chosen, a Whirlpool team will contact you to make a visit to your home to check on the appliance. Three contestants will be chosen – one winner will be picked per appliance category – Refrigerator, Washer and Microwave Oven.
Winners per category get to go home with a brand-new Whirlpool appliance of the same produc ttype.
Whirlpool’s Search for the Oldest Whirlpool Appliance Contest runs from March 15 to May 15, 2011.
With the host of exciting offerings this year, Whirlpool is positive more than ever to build a stronger, longer relationship with its loyal customers while beefing up its efforts to attract new ones.
“This year signals exciting opportunities for Whirlpool to widen and strengthen our presence here in the Philippines and around the world, as we begin the countdown for another hundred years,” concludes Cruz.
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