POWERADE ION4!

Powerade Ion4, the Complete Sports Drink Launched

Elite Filipino Athletes Rio Dela Cruz, Chinggay Andrada, David Semerad & Neil Etheridge Lead the Hydration Revolution

Last February 1, 2012, all roads led to Whitespace Events Hall in Makati City, as a much-anticipated revolution officially began; a Hydration Revolution led by the Complete Sports Drink, New POWERADE ION4® with Advanced Electrolyte System and four of the country’s elite athletes: multi-awarded runner and coach, Rio Dela Cruz, top fitness maven Chinggay Andrada, champion basketball player David Semerad and international football player, Neil Etheridge.

Altogether, the power-packed dream team met with Philippines’ top names in sports and fitness along with media partners to share a history-making day filled with no less than the biggest of surprises; all of which to welcome a new age in hydration and fuel replenishment. The masterminds behind this revolution? Quality makers of the world’s most successful beverage brands, The Coca-Cola Company.

Once again, it is raising the bar by launching a breakthrough sports drink perfected through years of research and field testing- new POWERADE ION4®. This innovative product boasts of a new and upgraded formula trusted by top sportsmen across the USA, Canada, Europe, Latin America and Asia. Now, it has finally come to the Philippines to rouse everyone to complete their game.

“Athletes and the growing population of sports and fitness enthusiasts in the Philippines are ready to level their game up.  Some tend to believe that the way to do this is by buying the latest sports gears and equipment. But we must remember that our most important gear is our own body. We need to make sure to properly take care of our ‘inner gear’. And thus, in order to achieve our goals, we need a hydration partner that provides us with the essential things we need in order to perform better. Other sports drinks only have two ions. This new formula has four. POWERADE ION4 ® is complete with the 4 electrolytes in the same ratio typically lost in sweat. That is why we are bringing new Powerade Ion4 in the country- to empower you to complete your game with the complete sports drink,” says Teejae Sonza, Group Brand Manager for Hydration, Coca-Cola Philippines.

What makes it the complete sports drink? New POWERADE ION4® helps replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced as well, supplying your working muscles with fuel, helping you sustain mental and physical performance as you exercise. To help you fight off dehydration, POWERADE ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling thirsty until you’re properly rehydrated.

When sweating, the body loses more than just water. It loses essential electrolytes, which are important in exercise. The importance of each was reviewed by The American College of Sports Medicine, American Dietetic Association and Dietitians of Canada and it was learned that: Sodium is a critical electrolyte, which helps you sweat effectively and aids in muscle contraction; Potassium, on the other hand, is important in the overall energy metabolism; Third of the four key ions is calcium, which essential for overall bone metabolism; Lastly, magnesium plays a vital role in regulating cardiovascular and neuromuscular functions to sustain your performance. Drinking POWERADE ION4®, completely packed with these four vital ions, is the an effective way to replace fluid and fuel losses.

 

 

Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge variants are also available in sports caps, perfect for rehydrating during exercise. Powerade is a trusted partner of many sports organizations in the country and the world. In fact, it is the official hydration partner of the 2012 Olympic athletes in London.

New Upgraded Formula. Powerade ION4 Advanced Electrolyte System. Go for the Complete Sports Drink. To learn more about this breakthrough product, go to the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade) and/or follow @PoweradePH on Twitter.

Samsung LOVE Tab

Party on! Eastwood TAB LAB! February 04,2011 :)

 

 The Samsung Galaxy Tab 7.7 boasts a brilliant Super AMOLED^™ Plus touchscreen display, allowing customers to watch movies, view pictures and play games that come to life in high-definition 720p (1280x720) resolution.  The Galaxy Tab 7.7 runs on the Android Honeycomb 3.2  OS and  features a 1.4 GHz dual-core processor and HTML Web browser to quickly access the Web, stream music and more .  The Galaxy Tab 7.7 measures just 7.9 millimeters thin (less than half an inch) and weighs only 340 grams (roughly 12 oz), and sleek metallic finish  making this tablet one of the most portable premium and stylish tablets available.

 

The Galaxy Tab 7.7 will launch as a SAFE^™ certified device.  The SAFE certification signifies that the Tab 7.7 is equipped with an exclusive suite of security features that deliver enterprise-friendly capabilities to help safeguard sensitive data and communications, including Mobile Device Management (MDM), on-device Encryption, Virtual Private Network (VPN) and corporate email, calendar and contacts.

For more inquiries please visit  www.samsung.com.ph  :)

Perfect day with Going Straight

I know most of us know GOING STRAIGHT salon is the leading chain of beauty centers in the country, which offers hair care and styling services. It is also one of the Philippine pioneers in hair straightening, having started in 1993 at Makati Cinema square as their flagship branch.

I'ts such a perfect day for me to de-stress, when one of my blogger friends invited me to their 25th Anniversary celebration. I knew I had confirm right then.

Before the event, Ms. Nancy Lintag, gave us a brief summary of  how they started. Surprisingly, they are like ordinary business also, starting from one branch and now they have 41 salon branches all-over the Philippines. And to tell you guys, GOING STRAIGHT is not just about straightening or re-bonding, they also do curls and twirls.

Ms. Nancy Lintag - Center Manager

 
And that was definitely my day!

STEP 1: Hair Analysis ( they assigned one stylist to check your hair status and recommend treatment)

STEP 2: Treatment (all we want is the best for our hair, so they re-touched  my hair color and gave it a lift with highlights)

STEP 3: Perfect smooth hair after retouching,highlighting and cellophane. Here's my new hair!

It didn't end there, they also gave us a membership card which gives a discount coupon that we can use for future services.  This Christmas season, if you're thinking of a special gift for someone, treat them to GOING STRAIGHT -----  I assure you that they will have a Merry Christmas :)

For more details please log on to www.going straight.com.ph

Samsung MV800- Great Photography in ALL Angles

Samsung Electronics Philippines Corporation (SEPCO), a leader in digital media and digital convergence technologies, unveiled the Samsung MultiView MV800 with a 3.0” Wide Flip-out Display. With this product, the company is pioneering a new and unique MultiView category to enable today’s increasingly ambitious camera user to frame the perfect shot or portrait, from any angle.

The Samsung MV800 builds on the success of Samsung 2View technology. This is also the first premium compact model to feature a 3.0” Wide Flip-out MultiView Touch Display. Samsung has designed the device from the user-upwards in response to evolving consumer demands in the segment for maximum flexibility, enjoyment and creativity.

Samsung -MV800

 The 3.0” Wide Flip-out Display opens up a world of artistic possibilities. Whether it is capturing the perfect self portrait to polish your online profile or extreme low and high angled shots, the Samsung MV800 can help demonstrate your photographic prowess. The unique screen tilts up and down so you can frame every shot and easily view back your images from any perspective.

For style-conscious consumers on the look-out for a sophisticated and minimalist feel, the device’s ultra-slender design and contemporary metallic finish promises to make a visual impact.

The ultra slim and stylish device boasts enhanced picture quality and a touch screen technology. It has many innovative and user-friendly features to ensure that all users can relax and enjoy their shooting experience, confident of capturing even the most challenging images.

 The Samsung MV800 camera offers an impressive 16.1 MP for premium picture quality, along with a 5x optical zoom lens to capture every detail in close-up and a 26mm wide-angle lens to capture larger gatherings in high definition. By packing this technology into a sleek and slim device, the Samsung MV800 is the ideal camera for premium-quality image capture on the move.

Its innovative Live Panorama function enables the easy photography of large groups by simply holding down the shutter button, then previewing the whole scene that’s been captured via the LCD. Moreover, by simply connecting the Samsung MV800 to a 3D HDTV, images and panoramic shots can be viewed instantly in outstanding 3D in-depth quality.

 

  While the Flip-out MultiView Display allows you to take shots from all angles with ease and comfort, a unique Smart Touch 3.0 feature ensures a highly intuitive operation to save your fingers the effort! It enables you to drag and scroll through menu options to launch the required feature with a single touch. Smart Touch 3.0 also keeps it fun by letting users customize their background image or wallpaper.

Mr. Ariel T. Arias, Audio-Visual Business Unit Head, commented: “Our aim is to continually be at the forefront of digital compact camera innovation and the breakthrough MultiView proposition offered by the Samsung MultiView MV800 is the embodiment of that goal. The Samsung camera’s unique ability to capture images from any angle, with its stylish and ultra-slim design, demonstrates unparalleled Samsung innovation which we believe will appeal to every photographer and establish a new benchmark for the industry.”

Get Creative with Magic Frame and Picture-in-Picture Shot

The Samsung MV800 has been designed as more than just a camera - it is a creative tool for users to extract maximum enjoyment from all photographic opportunities. The Magic Frame feature includes 12 fun background templates, as well as the ability for users to customize their own. Meanwhile, the camera’s Picture-in-Picture function lets you insert one image with another. You can even use the Flip-out display to snap a self-portrait and put yourself in the picture!

 Maximize enjoyment with Smart Filter and Funny Face Features

Smart Filter allows users to express their own creativity through a menu of 14 artistic effects. It includes the newly added Water Paint for a stylish watercolour finish and the Cartoon capability - transforming any photo into a fun animated film format. The fun doesn’t stop there. Funny Face allows you to bend, stretch and manipulate portraits of loved ones by tapping and dragging to radically distort facial characteristics - ready to share and enjoy.

Create your own Story

The Samsung MV800 essentially allows you to become the creative director of your life with an innovative Storyboard Maker. Users can prepare a storyboard from the images they have shot by simply selecting the layout, and then placing the photos in order. Whether you are creating a movie of a night out with friends or capturing a fantastic family holiday, see it laid out on the display as clearly as you do in your head.

HD Movie Capability at the Palm of your Hands

The Samsung MV800 also boasts HD recording capabilities within a compact body that will fit at the palm of your hand. Enjoy a consistently clear and crisp video technology and capture special memories with a recording time of up to twice as long as the standard MPEG4. The innovative zoom noise reduction technology ensures that the only sound recorded will be the laughter and conversation of loved ones, not the whirring of the zoom.

The Samsung MV800’s combination of industry-leading innovation, sophisticated design and user-friendly features, provides total mobility, premium picture quality and maximum enjoyment. The Samsung MV800 is the perfect tool not only to capture an image but also to tell a fun and creative story on the move.

For more information on the Samsung MultiView MV800, please visit: www.samsung.com/multiview

The Samsung MV800 is available for P14,990 at all leading camera shops nationwide.

Great Christmas Gift for everyone! :)

M & S Autumm 2011 Collection

Marks & Spencer is excited to introduce the new Autumn 2011 Limited Collection print campaign in stores and online. Shot by the iconic fashion photographer Rankin and styled by Wonderland Fashion Editor Way Perry the campaign showcases three of the freshest faces of the fashion and acting world; Sophie Byron, Suki Waterhouse, and Louise De Chevigny. In true Rankin style, the dynamic black and white photography encapsulates the energy and ethos of the Limited Collection and the girls about town.

   

“Working with such a renowned British brand as M&S on the Limited Collection ad campaign has been really exciting opportunity. I’ve grown up with M&S so the brand feels really familiar. But working with Limited Collection allowed me to capture the younger personality of the brand and the energy of the girls,” says Rankin.

 Inspired by the swinging sixties, the new Autumn 2011 Limited Collection uses pops of color and edgy design elements to create a sleek and modern London look. Chic a-line hems, traditional to the mod-rock blueprint of the 60s are highlighted in pieces such as the silk block shift with garments like the animal print dress and geometric body-con dress making up to date and trend focused for Autumn 2011.

 

   “The new look and feel Limited Collection takes its inspiration from the mid sixties, a big trend influence from the catwalk. Pieces such as knitted cape gave youthful twist to a traditional shape making it a must-have wardrobe staple for the season,” says Helen Low, design director of Marks & Spencer.  

Marks & Spencer is exclusively distributed by Rustan Marketing Specialists, Inc. and is available at Shangri-La Plaza Mall, Glorietta 4, Alabang Town Center, Greenbelt 5, SM Megamall A, Robinson’s Place Manila, Power Plant Mall, Ayala Center Cebu, SM City Pampanga, Gateway Mall, SM City North Edsa, Robinson’s Galleria East Wing, SM Mall of Asia, TriNoma Mall, Marquee Mall Pampanga, Paseo de Sta. Rosa Outlet Store, Limketkai Center in Cagayan de Oro, and Eastwood Mall.

Alfred Dunhill Autumn Winter 2011 Avorities Leather 2.0

Designed with the traveling businessman in mind the Alfred Dunhill Avorities Leather 2.0 collection is functional, lightweight and durable.

The black cowhide leather has been treated to provide improved durability and scuff resistance, whilst the collection’s tumbled grain quality is complemented with gunmetal hardware.  Every piece in the collection comes complete with adjustable shoulder straps and other functional features such as multiple pockets, a padded laptop sleeve, detachable pouches or a trolley panel.

The Alfred Dunhill Avorities Leather 2.0 range is comprised of five styles. The Single Zip Briefcase and 24 Hour Briefcase both of which include detachable zip laptop pouches, allowing for easy access if working on a train or aeroplane.

The new Vertical Messenger and ever popular North South Bag offer practicality and space in more casual styles. Each boasts flat zip back pockets which provide easy access at airport security. Interior functionalities include multiple size and shape pockets and a detachable zip pouch with a net pocket.

Finally, the Rucksack, an increasingly popular choice for the businessman, provides comfort and ease of use – created in full leather for a luxurious look and increased durability.

In the Philippines, Dunhill is exclusively distributed by Stores Specialists Inc. (SSI) and is located at Rustan’s Makati.

The Philippines Gears Up for The Country’s Biggest Anti-Cervical Cycling Tour

The countdown to the cycling tour that will save at least 500 Filipino women from cervical cancer has begun.

Now, about a hundred anti-cervical cancer campaigners are getting in shape for The Tour of Hope 2011 - 500: Going the Xtra Mile Against Cervical Cancer, which is one of the most challenging cycling tours in the country. Organized by Bravehearts in partnership with Team David’s Salon and GlaxoSmithKline, this year’s Tour of Hope aims to provide cervical cancer vaccinations for 500 women during its 5-day tour.

In a country where cervical cancer claims the lives of 3,807 women every year[1], the need to fight this deadly but preventable disease has only grown stronger over the years.

Since The Tour of Hope started in 2008, it has generated approximately Php 2 million through sponsorships and pledges. These were then used for cervical cancer screening programs and lectures with the Cervical Cancer Prevention Network (CECAP).

However, if you think that The Tour of Hope is all about the bikers, think again. Over the past two years, the event organizers have formed partnerships with local government units such as those of Tarlac, Dagupan, Pampanga, La Union, and Baguio in order to conduct lectures during each stopover of the tour to local communities containing marginalized groups with poor health-seeking behavior.

What’s in Store for The Tour of Hope 2011

“Over the past two years, The Tour of Hope has been perceived as a cycling tour first and an anti-cervical cancer fundraising event second, when in fact it should be the other way around,” explains Abbygale Arenas-de Leon, Bravehearts president. “For this year’s Tour of Hope, we are not just focusing on increasing awareness about the disease, we also want to encourage people, especially women out there, to take action against cervical cancer.”

Aside from the challenging journey, The Tour of Hope has always been known for bringing its participants to scenic locations such as Vigan, Zambales, and Camarines Sur. This year is no exception. The Tour of Hope 2011 - 500: Going the Xtra Mile Against Cervical Cancer will kick off at the TriNoMa Mall in Quezon City on May 28, 2011.

The first stop will be at Tarlac City, Tarlac. It is the home of President Noynoy Aquino’s ancestral house and Mount Pinatubo, where adventure-seeking 4x4 wheel drivers try their skills, and hikers visit the crater. The tour will then continue

to San Fernando, La Union, where the renowned La Union Botanical Gardens is located. Afterwards, the bikers will head to Vigan City, Ilocos Sur, where historical churches and ancestral homes that reflect the beauty of old world architecture can be found. The fourth stop will be Laoag City, Ilocos Norte, where tourists often visit the Juan Luna Shrine. There, visitors can get a glimpse of the award-winning Spolarium painter’s life through vintage photographs and household artifacts. The final stop for this year’s Tour of Hope is Paoay, where bikers will get to see the unique blend of Spanish, Chinese, and architecture represented by Paoay Church, which is a UNESCO World Heritage Site.

The last leg of the tour will feature celebrity bikers such as Matteo Guidicelli, Sen. Pia Cayetano, Marvin Kiefer, Rovilson Fernandez, Troy Montero, Aubrey Miles, Will Devaughn, Richie Hardin, Richard Herrera, Janna Victoria, Jeena Lopez, Gem Padilla - Thomas, Anthony Pangilinan, and David Charlton. They will be lending their star power to draw attention to a good cause. In addition to that, Tessa Prieto – Valdes is also currently working on a special project that will also help raise funds for cervical cancer prevention.

“I would like to invite everyone to sign up for The Tour of Hope 2011,” says Arenas-de Leon. “Not only is it good for your health, your participation will undoubtedly help change and save the lives of thousands of women all over the Philippines.”

Bravehearts is a non-profit organization initially led by the Cervical Cancer Prevention Network (CECAP) for the Cancer Institute Foundation (CIF). It is dedicated to raising awareness on cervical cancer prevention and is supported by a growing number of women, including prominent personalities such as Abbygale Arenas-de Leon, who is the current president of the organization, Senator Loren Legarda, Pia Magalona, Ellen Tordesillas, Tessa Prieto – Valdes, Jeena Lopez, Maimai Davao, Joyette Jopson, and Suzi Entrata. For further inquiries, please email braveheartsphilippines@gmail.com. To be a part of The Tour of Hope 2011 – 500: Going the Xtra Mile Against Cervical Cancer, please email Joyette Jopson at joyette.jopson@gmail.com or contact her at 0917-8827352.