LG 'greenizes' homes

Global leader and technology innovator LG Electronics, the country’s fast rising consumer electronics brand today, continues focusing on “greenizing” homes by taking a proactive approach to environmental and health issues.

At its GreenHealth+ Campaign Launch, LG unveils its latest unique and outstanding core technologies – High Efficiency Inverter, Inverter Direct Drive, and Linear Compressor Technologies in a range of new products that are being introduced for the first time into the Philippine market. The said campaign is a spinoff to LG’s Health+ Campaign that started two years ago.

For LG, green products aren’t just about energy savings and economic benefits. Green also means making improvements in functionality and customers’ lifestyles.

“LG has long been committed to elevating home appliances above the realm of the functional to add something better to consumers’ lives,” said Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “With our groundbreaking core technologies in new air-conditioning units, washing machines, and refrigerators, LG enriches consumers’ lives in everything from food to clothing to their living environments.

Air Conditioning: Expert-proven efficiency
High Efficiency Inverter Technology in LG’s new air-conditioning units allows consumers to enjoy comfortable and healthful cooling.

The LG Inverter V split-type air conditioner boasts of the highest Energy Efficiency Ratio (EER) at 15.30 in the Philippines. LG’s cutting-edge inverter technology enables the new air conditioner to consume less energy than conventional air conditioners and to cool a room extremely fast. Also, it has the world’s lowest operating noise level of a mere 19dB and the highest energy efficiency, saving up to 60 percent compared to previous non-inverter model.

It also offers a range of healthcare features designed to help protect consumers from allergens and viruses like A(H1N1), while it upgrades the home environment with its stylish design.

According to tests conducted by the KITASATO Research Center of Environmental Science in Japan, 99.9 percent of A(H1N1) viruses were killed in 24 hours by LG Inverter’s total virus filter system. LG’s technology helps protect families from the H1N1 virus, which is currently prevailing worldwide. In addition, the Health+ Inverter has received certification for anti-allergenic functionality from the British Allergy Foundation in the UK and anti- bird flu functionality from authorities including the Osaka Prefectural Institute in Japan and the FITI Testing and Research Institute in Korea.

The High Efficiency Inverter Technology is available on a number of LG split-type air conditioner models including the HS-09IV2 (1.0 hp) for PhP36,995 suggested retail price (srp); HS-12IV2 (1.5 hp), PhP40,995 srp; HS-18IV2 (2.0 hp), PhP51,995 srp; and HS-24IV2 (2.5 hp), PhP59,995 srp.

Refrigerators: Have a heart that saves the earth
Refrigerators are big consumers of power. With its newest range of refrigerators, LG’s breakthrough Inverter Linear Compressor Technology ensures consumers’ food stays farm fresh, while also delivering big cuts in energy consumption.

The compressor is the heart of a refrigerator. LG’s Linear Compressor technology enables its refrigerators to be industry leaders in energy savings, freshness, noise level, capacity and durability. It enables 41% more efficient in energy saving than A-rated ones with lowest noise by having one friction driving the piston. Conventional compressors have four friction points that cause more energy loss.

Other refrigerators compress refrigerant by changing the rotating movement of the motor into a linear movement, resulting in an energy conversion loss of about 20%. LG’s core technology works in a linear fashion to start with, and so does not suffer from this loss.

By efficiently controlling cooling power and reducing internal points of friction, the Linear Compressor reduces CO2 emissions by up to 63kg a year – the equivalent of planting 16 new pine trees.

LG refrigerators with Linear Compressor technology are on average more effective in maintaining a steady inner temperature than conventional refrigerators with the same capacity. The compressor’s slow speeds -- maintained even under maximum cooling conditions – also make for quieter operation. And as a testament to its supreme durability, the Linear Compressor on LG’s freezer comes with a 10-year warranty.

Aside from total efficiency, LG refrigerators offer harmonious design. The two-tone finish of the new refrigerator adds a modern, simple and sophisticated look to the kitchen and seamlessly matches with other appliances.

“In Filipino homes, the kitchen is more than just a place to eat. It has become the center of daily life for families to spend time together,” Hernandez said. “We developed our new refrigerators as kitchen furniture, not just another ‘white good’ and focused on harmonizing it with other appliances in the kitchen.”

LG Inverter Linear Compressor Technology is available on a number of LG side by side refrigerator models including the GR-B207BSJV (PhP74,995 srp), GR-P207BSJV (PhP119,995 srp), and GR-P267FSN (PhP136,995 srp).

Washing Machines: LG’s new generation Inverter Direct Drive and unique 6 Motion treat the environment and your clothes more delicately
LG’s newest washing machines come with the company’s groundbreaking, new generation Inverter Direct Drive technology and its outstanding 6 Motion technology.

Thanks to the Inverter Direct Drive, most new LG washing machines provide a world-class washing performance; with a clean so delicate yet thorough you’d swear it had been done by hand.

Furthermore, the technology also delivers the twin benefits of cutting noise levels to just 54dB, and reducing energy by up to 25% and water use by up to 45% compared to other machines in the class. The Inverter Direct Drive motor drives the drum without a pulley and a belt, so there are less wearing parts. LG shows confidence in its Inverter Direct Drive technology by offering a 10-year warranty.

The machine’s unique 6 Motion technology provides a range of cycles optimized for different types of fabrics. These include dabbing, rubbing, kneading, loosening, squeezing, and shaking the laundry. It features high washing and rinsing efficiency with an efficient laundry time. The 6 Motion also reduces washing powder residue on clothes better than regular models. What’s more, the 6 Motion helps clothes soak in highly concentrated powders more evenly, making the machine very effective at protecting against shrinkage of wooly-textured garments. By delivering a wash that is as gentle as it is thorough, the 6 Motion goes beyond mere washing to ensure the stylish look that consumers want.

The new generation Inverter Direct Drive Technology and the 6 Motion Technology is available on Spirit 11 Dual DD WF-D160V. LG Frontload Prime Dryer RC8011A1 and LG frontload washer models including the Prime Combo WD-1403D, Prime Washer WD-1203TD, and Prime Combo WD-1403AD5 use the Direct Drive Technology.

“LG strongly believes that a green and healthy lifestyle begins at home, and so we have committed ourselves to providing technologies for the greenest and healthiest home environment,” Hernandez said.

Whirlpool celebrates 100 years of heritage and excellence in home appliances

Whirlpool Corporation is marking its 100th anniversary this year, commemorating its world-renowned legacy and excellence in the home appliance business. The company marks its most important year worldwide with the unveiling of a new logo, kicking off a year-long celebration of the company’s centennial.

“The 100th Anniversary logo reflects Whirlpool Corporation’s heritage, global reach and our plans for the future,” said Jeff M. Fettig, Whirlpool Corporation chairman and chief executive officer. “It’s a fitting symbol of the core principles of integrity and perseverance set by Whirpool’s Lou Upton, Emory Upton and Lowell Bassford when they introduced the first electric wringer washing machine in 1911. But while Whirlpool has a proud history, this is really about looking forward to the next 100 years and how the company will continue to improve home and family life for future generations.”

In line with the worldwide celebrations, Whirlpool Philippines has lined up exciting activities and promotions for its local customers, all geared at strengthening the company’s presence in the country for the years to come.
“As we mark Whirlpool’s centennial year, we are not only reminded of its longstanding heritage and excellence in the home appliance industry, but more importantly signals the company’s thrust to elevate and improve the quality of life of families around the world,” said Joy Catiis-Cruz, Marketing Manager of Whirlpool Philippines.

According to Cruz, the Philippine celebration of the Whirlpool centenary will be highlighted by new top-of-the-line products that will introduce Filipinos to a whole new level of elegance and comfort on the home. The products that will be launched “are designed to meet their need for home appliances that exude sophistication but are most importantly, durable and of very high quality.”

Founded on November 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. By focusing on one person, one family, one home, one community at a time, Whirlpool Corporation is committed to creating better lives, better homes and a better world.

Whirlpool Philippines marks global centennial year with innovative features, exciting promo

“In celebration of Whirlpool Corporation’s 100 years of world-renowned legacy and excellence in home appliances, we are excited to present the innovative features that are available in our products that promise to cater to the needs and lifestyles of Filipino families all over the country. These features were designed with the modern family in mind, while keeping with strict quality and environmental requirements in line with our commitment to safety and protecting the environment,” relates Joy Catiis-Cruz, Marketing Manager of Whirlpool Philippines.

“In line with these new product features, we’re likewise launching a new promotion that indeed reflects our gratitude for the Filipinos’ support for Whirlpool through the years,” adds Cruz.

Energy-efficient appliances for every Filipino home

Last year, the Energy Star Awards recognized Whirlpool Corporation’s continued leadership in offering consumers energy and water efficiency through its leading home appliance brands. The award was the company’s 11th top Energy Star award and fifth consecutive Sustained Excellence win. Whirlpool has been honored with 22 Energy Star awards overall, more than any other appliance manufacturer.

The Energy Star Awards is a joint program of the US Environmental Protection Agency and the US Department of Energy which honors organizations that have made outstanding contributions to protecting the environment through energy efficiency.

Energy Star certified appliancesare engineered to be extremely energy efficient, using 30% less energy that help customers save more while helping protect the environment.

Apart from the Energy Star seal, customers can expect innovative features that are present in Whirlpool products.

Select Whirlpool refrigerators, washers and microwave ovens boast of the 6th Sense feature, an intelligent sensor that offers ease of use, energy efficiency, and convenience for customers.

Just look for the 6th Sense feature and expect these benefits from your Whirlpool appliances.With this technology, Whirlpool 6th Sense refrigerators provide perfect cooling as it automatically sense usage patterns and adjust the temperature inside the refrigerator at the lowest power consumption. Whirlpool washers, meanwhile, work more efficiently as this feature automatically adjusts the cycle, hold the water temperature at the appropriate level and monitor and control every aspect of the wash program. Whirlpool microwave ovens with the 6th Sense feature offer perfection whenever you cook as this feature senses the length of time and the proper temperature needed to cook the food.

Apart from this line of products, Whirlpool’s complete line of refrigerators is equipped with Foam-In-Place Doors, which add structural stability to refs that allow customers to load more items in the door. This innovative technology provides increased insulation by injecting foam into the door cavity that expands into door shelves, corners and crevices, resulting in consistent temperature levels. Through this technology, Whirlpool’s new set of refs offer consistent cooling, added durability, and improved energy efficiency.

Appreciation for continued patronage

In line with Whirlpool’s 100th anniversary, the company is launching a nationwide promotion for its loyal customers. Shares Cruz: “This is a chance for customers tofurnish their homes with world-class andbrand-new appliances from Whirlpool through the ‘Search for the Oldest Whirlpool Appliance Contest.’ This promo is a token of our appreciation for their years of support and trust in our products and reaffirms our longstanding commitment to customer satisfaction.”

To join, just send a picture of your oldest working Whirlpool refrigerator, washer or microwave oven. Don’t forget to include along with your photo the appliance’s serial number and model. Email your photo/s and product details to marketing@exatech.com.ph or send via mail to G/F Exatech Bldg., No. 56 Cordillera St. corner E.Rodriguez Sr.Ave., Quezon City.

If your entry is chosen, a Whirlpool team will contact you to make a visit to your home to check on the appliance. Three contestants will be chosen – one winner will be picked per appliance category – Refrigerator, Washer and Microwave Oven.

Winners per category get to go home with a brand-new Whirlpool appliance of the same produc ttype.

Whirlpool’s Search for the Oldest Whirlpool Appliance Contest runs from March 15 to May 15, 2011.

With the host of exciting offerings this year, Whirlpool is positive more than ever to build a stronger, longer relationship with its loyal customers while beefing up its efforts to attract new ones.

“This year signals exciting opportunities for Whirlpool to widen and strengthen our presence here in the Philippines and around the world, as we begin the countdown for another hundred years,” concludes Cruz.

RAOUL brings guests on an exotic journey at its Spring Summer 2011 Runway Show

RAOUL’s presentation of its Spring Summer 2011 collection was a great escape for guests as they were transported from the hustle and bustle of the city to a place reminiscent of long summer days and the romance of travel.

RAOUL’s Creative Directors, Odile and Douglas Benjamin were largely inspired by Michelangelo Antonioni’s The Passenger, where the exotic locations were the perfect backdrop to both Jack Nicholson and Maria Schneider looking effortlessly chic in the movie.

Fresh faced models with casually mussed hair and loose ponytails strutted around the U-shaped catwalk in looks that expressed their versatility and practicality, while reflecting old school glamour. Silhouettes were influenced by the 70s, but with a contemporary flair: From intricate lace that featured on playsuits and mini dresses to color blocked pieces and chic paperbag style shorts and skirts, the collection provided the ladies options for work, play and travel. The men’s collection was equally appealing, offering a unique combination of masculine styles in a light and refreshing pastel palette.

  

MediaCorp celebrities Pierre Png, Andrea de Cruz, Yvonne Lim, and Member of Parliament Michael Palmer sipped on bubbly and nibbled on a selection of delectable canapés through the evening.

RAOUL’s Creative Directors, Douglas and Odile Benjamin certainly achieved their aim of creating a collection which brings out the functionality and carefree aspect of the traveler, yet offering a touch of indulgence and glamour.

TWEETIE SHARES HER SECRET TO RADIANT SKIN

Timeless beauty, effortless grace, and natural elegance define top model and jewelry designer Tweetie De Leon-Gonzalez. Over decades, her beauty continues to radiate and captivate many, as she remains to be one of the most celebrated women in the fashion and beauty industry. It’s no surprise that Tweetie debuts as the endorser for Pond’s latest anti-aging line Pond’s Gold Radiance.

Just like gold, Tweetie has never lost her “luster.” From making a mark in the modeling industry, entering the world of showbiz as an actress, designing jewelry to being a mother of four – she continues to remain endearing and radiant.

Having started in the modeling industry at the age of 14 she was able to juggle her career and education having graduated with a degree of Philosophy in the University of the Philippines. Tweetie began her career as Anne Klein’s image model and soon she became the president of the Professional Models Association of the Philippines. She also tried her shot at showbiz and became known as Faye in the hit TV series Okay Ka Fairy Ko. Today, she designs her own jewelry line called Ice Crystals but continues to do modeling on the side.

Tweetie has been known for her various endorsements from shampoo, make-up, to soda, to milk and more. She now takes over the beauty industry as she continues to exemplify radiance with her youthful glowing skin perfectly epitomizing Pond’s latest line that addresses anti-aging. Tweetie adds, “In my long years in the business, I’m always in search for the product ideal to my lifestyle and my skin. With Pond’s Gold Radiance, the line has made it possible for me to retain the radiant glow of my skin given my age and my active day-to-day activities.”

Pond’s Senior Brand Manager Jacqe Yuengtian says, “Pond’s Gold Radiance is a breakthrough product in anti-aging and Tweetie de Leon-Gonzalez is the epitome of youthful beauty and radiance. We are excited to have her as our newest endorser.”

Just as Tweetie has remained age-less through the years, Pond’s Gold Radiance combines the perfect ingredients for youthful radiance. The latest revolutionary anti-ageing skin care solution, Pond’s Gold Radiance is infused with 98.5% gold flakes and the world’s leading anti-aging ingredients to re-energize the lost radiance of ageing skin cells, giving an instant glow to the skin. “The new Pond’s Gold Radiance gives instant luster to the skin as it professes, aside from the long term benefits it provides. There are real gold micro-particles in the product line that make the skin rich and radiant without looking over-moisturized, or in simple terms, oily. I’ve used the line for a couple of months and I’ve already seen impeccable changes in the texture of my skin, which is now more supple and even,” shares Tweetie.

Tweetie now uses the Pond’s Gold Radiance line for her daily beauty regimen. “To keep my face moisturized and young looking, I start off in the morning with washing my face with the Radiance Revealed Facial Mousse then I apply Youthful Glow Day Cream. Before going to bed, I use the mousse again, dab on the Youth Reviving Eye Cream and top it off with the Precious Youth Serum. I feel refreshed from day to night and there’s really that different glow in my skin,” says Tweetie.

In this new range, Pond’s addresses the four dimensions of skin dullness: texture, color, evenness of tone and hydration. It diminishes fine lines and wrinkles, existing spots and infuses skin with vital nourishment and stimulates its natural regenerative processes to restore the healthy translucence characteristic of fresh, young skin.

Just like any woman, Tweetie was in search for the best product to address her skincare needs. She relies on Pond’s Gold Radiance to give her that luster and radiance to keep her looking young. “It’s really perfect for women my age. It’s continues to give you that confidence of feeling radiant and beautiful,” she says. However, she still believes that living well and doing exercise are also key factors in keeping young, fit, and healthy.

Her pleasant disposition, intelligence, determination and ageless beauty that radiates from within has made her one of the most admirable woman in the country throughout the decades.

Like Tweetie, recapture the radiance of your youth with Pond’s Gold Radiance. Starting this February: Buy 1,000php worth of Pond’s Gold Radiance and win a charm bracelet or get a chance to win one of the three half karat diamond rings!

Anvaya Cove’s Golf and Sports Club: Redefining the Philippine Golf Experience

To hardcore enthusiasts, golfing isn’t just a game; it’s a way of life. But it’s not for everybody. The cerebral demands of the sport are intensely unique in that you compete against yourself and are given time to think before you act.

And like in any other sport, where you play makes a difference. For golf, a well-designed course, which balances aesthetics with game challenge, is hard to come by, much less one that takes into consideration family-friendly amenities.

This is why Anvaya Cove stands out.

Anvaya Cove is working to reinvent the traditional concept of leisure, and the development is now set to redefine the sport as it announces plans to introduce the Anvaya Cove Golf and Sports Club.

Nestled within Bataan’s coastline, the seaside leisure community combines panoramic views unique to the development and raises the bar of sustainable living with its globally recognized efforts.

“Anvaya Cove is a tangible representation of Ayala Land Premier’s thrust for environmental sustainability and holds the distinction of being our first leisure community development,” says Antonio Aquino, President-Ayala Land Inc. “As pioneers, we are proud that Anvaya Cove sets the benchmark for sustainability without taking anything away from the unique, recreational experience that it can provide for its growing community.”

Set in a location where the mountains meet the sea, Anvaya Cove offers a diverse mix of residential offerings – from a range of lot sizes, leisure townhomes and low-rise condominium units, all anchored on the tenets of sustainable leisure and complemented by exceptional amenities designed to cater to many interests and needs.

“Bataan’s unique coastline definitely adds to Anvaya Cove’s distinctiveness and every feature within Anvaya Cove was built to heighten this experience,” says Aquino.

For this reason, Anvaya Cove is now extending its expertise in sustainable development and understanding of premier seaside living with the introduction of the development’s first, all-weather, 18-hole, championship course, clearly marking its potential to be ranked alongside the best golf courses in the world.

True to its thrust for sustainability, the Anvaya Cove Golf and Sports Club is designed to adhere to the same stringent set of sustainability guidelines that has allowed Anvaya Cove to be recognized worldwide. This effort is made more distinct by virtue of its most unique natural setting.

Done in partnership with Golf Plan, a world-renowned design firm specializing in sustainable golf course development, the latest addition to Anvaya Cove’s recreational landscape is set to offer a one-of-a-kind golfing experience that stays true to Anvaya Cove’s vision.

For the golf aficionado, the 18-hole course offers an opportunity to enjoy a much-loved sport amid the grand vistas that only Anvaya Cove’s mountain or sea course can offer. Beginners and enthusiasts on the other hand, are provided an opportunity to learn and experience the game with the dedicated junior and ladies’ tees. The carefully planned course caters to varying skills and expertise ensuring a new challenge with each and will be complemented by a driving range facility where golfers and newbies alike can refine their game or learn the sport.

“Beyond the majestic views and landscapes is of course the intent to give families a distinct place where they can enjoy time with loved ones,” adds Mike Jugo, Project Head of Anvaya Cove.

Beyond the distinct golfing experience, the Anvaya Cove Golf and Sports Club is also set to offer an expansive venue for recreation that will offer something for every member of the family. These include diverse dining experiences set to be enjoyed across expansive golf verandas, top-rate recreational and sports amenities including an expansive pool complex, sports courts, game room, a gym and fitness room.

Indeed, with its promise of sustainability, world-class golf design, and maximum playability, Anvaya Cove’s Golf & Sports Club is set to redefine the Philippine golfing experience.

For inquiries call (02) 908-3908, visit www.ayalalandpremier.com or email ask@ayalalandpremier.com

Philips LED Lights up Starbucks at The Fort

When Rustan Coffee Corporation (Starbucks Philippines) opened the Philippines’ first green and environment-friendly Starbucks store, the decision to light up with Light Emitting Diodes (LED) solutions from Philips was a clear choice.

This new Starbucks store uses LED lighting solutions throughout the building to provide customers with bright, yet soothing, ambient lighting conditions to enjoy their favorite brews. Externally, the building is also lit to catch passer-bys’ attention creating a welcoming location in The Fort.

“Starbucks is always looking for ways to improve the environmental performance of our stores. Designing, building and operating our stores in ways that reduce our impact on the planet is important for us. That is why we have incorporated everything from responsible building materials and furnishings to energy- and water-efficient measures into our store designs,” said Mr. Noey Lopez, Chief Operating Officer for Starbucks Philippines.

Philips, the world’s leading lighting solutions provider, shares the same vision and provides its customers, like Starbucks, with efficient and environment-friendly solutions, while simultaneously enhancing the overall aesthetics of the building structure.

This new and revolutionary Starbucks store is also working towards being LEED* Certified. Securing a LEED certification is the stamp of international approval that every structure with green designs aspires to achieve. Though complying with the LEED requirements isn’t easy, Starbucks believes that they have taken the first steps in doing so by partnering with a company who has made it its mission to be a “green” advocate.

“We are delighted to work with Starbucks for this project and salute their ongoing efforts towards sustainability. As a company that shares the same commitment in environmental responsibility, we work to start the change and make an impact one light bulb at a time,” said Philips’ country manager for Philippines Mr. Rico Gonzalez.

This shared commitment to energy efficiency and aesthetics is something that is embodied in the design of the new Starbucks at the Fort. Located at the 32nd Street, corner 7th Avenue in Bonifacio Global City, this Starbucks store offers customers a unique coffee experience enhanced with LED lighting so they can enjoy their favorite brews and know they are in an environmentally responsible location.