Toblerone: Celebrating The Global PINOY!

The modern day hero is nowhere near Andres Bonifacio or Jose Rizal. He does not carry a sword; nor does he wield a pen to rally a revolution. He is largely unknown and unacknowledged. But his sacrifice is no less valiant – after all he carries the dream of his family and a country’s economic security (17 billion USD in remittances and a 12% in GDP) on his shoulders.

So how do you say ‘thank you’ to a hero? How do you give back to the 11 million overseas Filipino workers who are sustaining our nation?

The Commission on Filipinos Overseas, Duty Free Philippines, Good News Pilipinas and Kraft Asia and Toblerone are stepping up to the challenge by announcing the opening of nominations for the first Thank You Global Pinoy Awards.

The Thank You Global Pinoy Awards is an initiative that seeks to search for the most outstanding global Filipino workers who deserve the gratitude not only of their loved ones; but also of the nation as a whole. It is primarily led by the Commission on Filipinos Overseas (CFO)—the government agency tasked to promote and uphold the interests of Filipino emigrants and permanent residents abroad and Toblerone as the key proponent of Thank You Day in 2007.

“We envision a community of well- respected and proudly competitive Filipinos overseas who contribute significantly to the productivity and well-being of the countries where they reside and work; while maintaining strong ties with the Philippines,” says Ms. Imelda Nicolas, CFO Chairperson. “And we believe that the Thank You Global Pinoy Awards, with its thrust to thank and give recognition to Global Pinoys, is a good way to achieve this.”

Duty Free Chief Operating Officer Mr. Lorenzo Formoso explains, “We have always been committed to satisfy the shopping needs of the international traveler in an efficient service environment showcasing the Filipino traits of warmth, hospitality and gratitude. We support the Thank You Global Pinoy Awards because it is a good channel to promote our intrinsic Filipino trait of showing appreciation.”

 A purely below-the-line initiative, the Thank You Global Pinoy Awards will invite nominations of outstanding overseas Filipino workers

who deserve to be thanked. Participants will have to log on to www.thankyouglobalpinoy.com  to register, nominate and vote for the ultimate Global Pinoy. The top 10 stories will be awarded in January 2012.

A Heritage of Gratitude

The private sector has also shown great interest for the project with industry leaders Duty Free Philippines, Kraft Asia and the “thank you chocolate” Toblerone indicating their support.

In 2007, Toblerone challenged a Reader’s Digest poll that ranked Manila as one of the least courteous cities in the world, by staging the Philippines’ first ever “National Thank You Day” on October 20, 2007. Two years after, Toblerone elevated personal gratitude to a social exercise that involved the whole country with “The Thank You Day Awards.” Here, a grateful nation paid tribute to public Filipino figures Manny Pacquiao, Francis Magalona, Dolphy, Daniel Razon and Cory Aquino.

This time, together with the Thank You Global Pinoy Awards, the Swiss chocolate brand will be launching the Special Rewards Passport. The passport can be used to redeem gifts from partner establishments every time users do their shopping or go on vacation. Through this promo, Toblerone shows its appreciation to Global Pinoys by not only recognizing their efforts online, but also giving them a pasalubong that they can enjoy with their family.

“Four years ago, the brand sought to simultaneously revive the art of saying thank you and position Toblerone as synonymous with the value of gratitude,” shares Mr. Jaya Singh, Region Director, Middle East and Asia Pacific, Kraft Foods World Travel Retail.

“And the overwhelming support that we got – a congressional legislation declaring an official  ‘National Thank You Day’ alongside massive media and private sector participation— proved that yes, the value of gratitude resounded with Filipinos. This year, we hope to rally that same groundswell of support, this time, for our Global Filipinos.”

Be part of a grateful nation. Join the rest of the country as it honors the ultimate global pinoy whom a grateful nation will say a resounding thank you to. For more information, visit www.thankyouglobalpinoy.com .

About Kraft Foods

Kraft Foods makes ‘today’ delicious in 150 countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make 

foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees

and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles a day. For more information visit http://www.kraftfoodscompany.com.

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Josiah’s Catering’s unveils sweet, pulpy, and elegant setups

What’s the best way to experience a more colorful and exciting intimate celebration like no other?

Showcasing new sample event themes and a fresh line of delectable cuisines and desserts, Josiah’s Catering, the country’s largest and most innovative caterer, has been a household name in the Philippine food servicing industry, recently held its Grand Food Tasting at One Esplanade in SM Mall of Asia in Pasay City.

Attended by 150 choice guests, Josiah’s Catering rolled out three new sample event setups, namely the All About Sweets, Orange and Lemons, and Posh themes. The event validated the fact that when it comes to making celebrations a lot more special, there’s no other name to count on except for one that built its character through sheer passion and experience.

Sweet feasts

The All About Sweets theme exudes unique charm and appeal with a lip-smacking mix of colorful candies, cupcakes, and other confection treats.

Guests will definitely have an overwhelming palate experience with Josiah’s Catering’s scrumptious dishes that are completed by sugar-coated chewy candies and rich, bright-colored meringues on each tables.

Of Oranges and Lemons

Round and pulpy, yellow and orange fruits, on the other hand, radiate a “citrus” feel for Josiah’s Catering’s Orange and Lemons theme.

Yellow shines with optimism, enlightenment and happiness, while the color orange elicits fun, flamboyant warmth and energy—this was the inspiration we had for the Orange and Lemons theme.

Classy delights

The Posh theme, lastly, stirs a smart, elegant, and fashionable appeal through more exquisite table designs and food arrangements.

With class reflected by attention to even the littlest details, Josiah’s Catering’s Posh theme will be the perfect fit for cozy wedding and birthday celebrations.

A chilly surprise

What also stood out during the food tasting event was the launch of yet another first for Josiah’s Catering: the Ice Cream Bar. The idea of the Ice Cream Bar popped up a few years ago when we were thinking of something new to offer our clients. We just want everything to be perfect that’s why it took us some time before we introduced this idea to our clients.

The Ice Cream Bar is an added service that clients can avail aside from the regular event package offered by Josiah’s Catering. Guests can choose from a wide variety of ice cream flavors and pick out whatever they want to combine with their selected delight—cookies, chocolate sprinkles, marshmallows, and just about every sweet treat one can ever imagine.

Josiah’s Catering has been a household name in the Philippine food servicing industry, having been around for about 20 years now.

Josiah’s Catering wants every celebration—be it a wedding or a simple birthday or corporate party—to be an unforgettable experience so people can relive how fun and personal these moments were. Truly, every intimate gathering is a moment to be cherished. This is why Josiah’s Catering always goes beyond the usual services by customizing and innovating the way celebrations are made.

A CUP TO PERK YOU UP!!

 It’s time to perk up dull moments with Krispy Kreme.

Bringing their confectionery expertise to every gourmet cup of coffee, Krispy Kreme now wants you to enjoy their favorite pastry treat with an extraordinary coffee experience.

Drop by any Krispy Kreme branch to pick up a cup of your favorite brew or coffee mix. Set to awaken senses and excite palates, customers can choose from the signature Kaffe Kreme, rich, bold and full flavored Espresso, creamy Latte, European-inspired Americano, world’s famous milk and cinnamon dashed Cappuccino, chocolatey espresso with whipped cream, café mocha or even a Caramel Latte.

What’s even more thrilling is that a Krispy Kreme Coffee Passport will be given for your first cup of any hot or cold espresso based drink--and every succeeding purchase gives you a stamp on it. Accumulate 3 and you can get half-a-dozen of the world famous original glazed doughnuts to go with your drink; 6 stamps entitles you to a Krispy Kreme mug; and a total of 12 stamps will get you a dozen doughnuts.
 
So what are you waiting for? Head to your nearest Krispy Kreme and discover the rewarding taste in a cup.

About The Real American Doughnut Company

The Real American Doughnut Company is a licensed franchisee of Krispy Kreme Doughnuts, Inc., a leading branded specialty retailer of premium-quality sweet treats and complementary products, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme shops can be found in over 630 locations in 21 countries around the world. Visit Krispy Kreme Philippines at www.KrispyKreme.com.ph

SB furniture makes a statement

One seemingly simple thing can go a long, long way in many different aspects of life. A long, elegant pearl necklace, for instance, can immediately transform an otherwise plain black tee-and-jeans ensemble into an ultra-chic outfit. A squeeze of lemon on steamed fish can likewise create a whole new dimension of flavor.

The same goes for interior design or decorating—you don’t need to repaint walls or buy a whole new set of furniture just to update a room’s look or feel. SB Furniture, Asia’s chicest and greenest furniture brand, helps you add more oomph to your rooms. All you need is a little imagination and creativity, and a keen eye for striking, accent pieces that can add more character and depth to your home.

Spice Up a Room’s Style

If your sitting area or bedroom already has a theme that you love, then it’s better to pick key furniture pieces that can amplify this style instead of going for a complete renovation. A lamp with a stained glass-like shade or even something as modest as a framed print of a vintage poster can enhance the Art Deco or vintage feel of your living room. You may also add an armchair with graffiti-printed upholstery, such as the Monso Black Graffiti chair from SB Furniture (Php 17,998) as a fun, accent piece.

A lamp with a stained glass-like shade or even something as modest as a framed print of a vintage poster

can enhance the Art Deco or vintage feel of your living room.

Going for something more modern? A black Matt armchair (Php 14,998) from SB Furniture or a sleek Laccete-C coffee table (Php 9,988) go well in a sitting area with a more avant-garde theme. 
You can also add to the relaxing atmosphere of your spa-inspired bedroom with a Meudon dresser in Wenge (Php 7,998) or a  Trizz side table in walnut and black panels (Php 2,998).

Soften Cluttered Spaces or Tone Down Busy Spaces

The right furniture pieces can also soften a room with dark walls or spaces that are too busy—living rooms with too many photos and paintings on the walls, or a small area, or a studio apartment that is both a sitting area/bedroom. In cases such as these, it’s best to add a key piece that becomes a focal point, so that your eye is drawn to this instead of the clutter.

SB Furniture’s Sparta & Vish 4-piece dining set in white with black trim (Php 26,000) can add a lighter touch to a dark-colored kitchen. In the same vein, a simple and plain piece of furniture can add a relaxing visual break in rooms with too many patterns.

You can, for instance, place a Santrona chair in chromium and white (Php 2,998) in a study room filled with shelves of books and DVDS to create a calming focal point.

If your sitting area or bedroom already has a theme that you love, then it’s better to pick key furniture pieces

that can amplify this style instead of going for a complete renovation.

When looking for key furniture pieces to add more style to your home, visit SB Furniture. Thailand’s premier, environmentally friendly Medium Density Fiberboard (MDF) furniture brand is now available in the Philippines. Besides making it easier for you to make your own statement in your home with stunning, modern designs and the high-quality craftsmanship of its pieces, SB Furniture also lets you make a statement for the environment and for your family’s health.

Each SB Furniture piece has been stamped with the E1 (European Standard Class 1) seal, a worldwide standard for particleboards and MDF boards. This seal means that SB Furniture pieces are formaldehyde-free and safe from toxins, which may cause allergies or even other health conditions to your family. The company also sources its wood from a tree plantation—not from natural forests—which is why it is considered one of the greenest furniture brands in Asia.

It’s best to add a key piece that becomes a focal point, so that your eye is drawn to this instead of the clutter.

Want to add more oomph to your bedroom, enhance the theme of your living room, or put a little order in the cluttered design of your kitchen? Then choose SB Furniture to add more life to your bedroom or living room. You not only make a statement of style and elegance, you also make a statement for health and the environment.