Wednesday, April 6, 2011

GEARING UP FOR SUMMER WITH TOMS



Have you ever done anything that pushed yourself to the limit? Whether it is to summit a peak, dive under the ocean or visit an exotic country, summer seems like the perfect time to do it.

A man named Blake Mycoskie traveled to Argentina for a vacation in 2006. During this trip, he saw firsthand that having shoes can be considered a luxury for some children. He was inspired to build a sustainable business model that gave as much as it got.

After selling the first pair of TOMS after returning from Argentina, Blake has given over a million pairs of shoes to children all over the world. How was this possible? With the commitment that for every pair of shoes sold, another pair will be given to a child in need.

Mixing fashion and philanthropy makes perfect sense for longevity in the shoe business. Sure the advocacy sounds great, but fans of TOMS all over the world also love it because it’s easily one of the most comfortable pairs of shoes one will ever own.

Because TOMS keeps on raising the bar for style and design, the TOMS Summer shoe collection features the classics, cordones, wedge and stitch out models splashed in delicious colors of yellow and apple green as well as vibrant colors of the ocean, coral and aqua. Mixed materials of crocheted fabric and canvass are carefully woven into the TOMS Summer Collection.

Explore the world in style and comfort with TOMS shoes and make the summer one that will be unforgettable.
The TOMS Summer Collection will be available by May 2011 in all authorized retailers: Nothing But Water outlets including Boracay, Swim in Rockwell, Adora in Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-la, Rustan’s Gateway, selected Shoe Salon outlets and Trilogy Boutique.

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