Powerade Ion4, the Complete Sports Drink Launched
Elite Filipino Athletes Rio Dela Cruz, Chinggay Andrada, David Semerad
& Neil Etheridge Lead the Hydration Revolution
Last February 1, 2012, all
roads led to Whitespace Events Hall in
Makati City, as a much-anticipated revolution officially began; a Hydration
Revolution led by the Complete Sports Drink, New POWERADE ION4® with
Advanced Electrolyte System and four of the country’s elite athletes:
multi-awarded runner and coach, Rio Dela
Cruz, top fitness maven Chinggay
Andrada, champion basketball player David
Semerad and international football player, Neil Etheridge.
Altogether, the power-packed dream team met with Philippines’ top names
in sports and fitness along with media partners to share a history-making day
filled with no less than the biggest of surprises; all of which to welcome a
new age in hydration and fuel replenishment. The masterminds behind this
revolution? Quality makers of the world’s most successful beverage brands, The Coca-Cola Company.
Once again, it is raising the bar by launching a breakthrough sports
drink perfected through years of research and field testing- new POWERADE ION4®.
This innovative product boasts of a new and upgraded formula trusted by top
sportsmen across the USA, Canada, Europe, Latin America and Asia. Now, it has finally
come to the Philippines to rouse everyone to complete their game.
“Athletes
and the growing population of sports and fitness enthusiasts in the Philippines
are ready to level their game up. Some tend to believe that the way to do
this is by buying the latest sports gears and equipment. But we must remember
that our most important gear is our own body. We need to make sure to properly
take care of our ‘inner gear’. And thus, in order to achieve our goals, we need a
hydration partner that provides us with the essential things we need in order
to perform better. Other sports drinks only have two ions. This new formula has
four. POWERADE ION4 ® is complete with
the 4 electrolytes in the same ratio typically lost in sweat. That is why we
are bringing new Powerade Ion4 in the country- to empower you to complete your
game with the complete sports drink,” says Teejae Sonza, Group Brand Manager for
Hydration, Coca-Cola Philippines.
What makes it the complete sports drink? New POWERADE ION4® helps
replenish water and the four key electrolytes typically lost in sweat: sodium, potassium, calcium and magnesium and provide carbohydrate fuel for your muscles. POWERADE ION4® encourages
the body to absorb fluid and maintain fluid balance. Carbohydrates are replaced
as well, supplying your working muscles with fuel, helping you sustain mental
and physical performance as you exercise. To help you fight off dehydration, POWERADE
ION4®doesn’t switch your thirst receptors off prematurely. It keeps you feeling
thirsty until you’re properly rehydrated.
When sweating, the body loses more than just water. It loses essential
electrolytes, which are important in exercise. The importance of each was
reviewed by The American College of Sports Medicine, American Dietetic
Association and Dietitians of Canada and it was learned that: Sodium is a
critical electrolyte, which helps you sweat effectively and aids in muscle
contraction; Potassium, on the other hand, is important in the overall energy
metabolism; Third of the four key ions is calcium, which essential for overall
bone metabolism; Lastly, magnesium plays a vital role in regulating
cardiovascular and neuromuscular functions to sustain your performance.
Drinking POWERADE ION4®, completely packed with these four vital ions, is the an
effective way to replace fluid and fuel losses.
Powerade Ion4 is available in Mountain Blast, Orange Burst and Silver
Charge in the new easy-grip 500mL bottles. The Mountain Blast and Silver Charge
variants are also available in sports caps, perfect for rehydrating during
exercise. Powerade is a trusted partner of many sports organizations in the
country and the world. In fact, it is the official hydration partner of the
2012 Olympic athletes in London.
New Upgraded Formula. Powerade ION4 Advanced Electrolyte System. Go for
the Complete Sports Drink. To learn more about this breakthrough product, go to
the Powerade ION4 Facebook Fan Page (www.facebook.com/powerade)
and/or follow @PoweradePH on Twitter.
