The old adage, “the best things in life are free,” could be proven right at Wendy’s Greenbelt branch, a trendy fast-food restaurant, which has made a name for itself by being a place where money can’t buy – the value of warm relaxing ambiance.
Wendy’s Greenbelt was the 4th Wendy’s branch that opened its doors on October 20, 1986. It was renovated on April 1991 followed by June 2004. All are geared at improving the fast-food dining experience. After six years of strong growth, new challenges lie ahead. Wendy’s responds quickly to changes in consumer attitude and tastes, finding new ways of heightening the customer experience. It was then renovated on July this year to keep their lifelong customers happy.
Not only does this course of action please Wendy’s customers, it helps maintain its differentiation, now such a contributing factor on market leadership. Having successfully continued infusing all-time favorite Wendy’s hamburgers with the creation of special masterpiece such as the Baconator Mexican Melt, Wendy’s Greenbelt branch will treat its valued customers to fun, games and entertainment festive activities on September 30, 2010.
The event begins with a blessing of the store to be officiated by Rev. Fr. Boogie from Greenbelt Chapel. Wendy’s is proud to present the Buganda, a famous percussion band that usually performs for Gary Valenciano’s concerts. There will also be the Pintados and the appearance of Wendy Girl where customers can have the chance for some photo opportunities. Activities for children and their families include a free Henna Tattoo and a photo booth as souvenir for customers that they did attend the Wendy’s opening activity.
The Baconator Mexican Melt Challenge is one not to be missed. Touted to be the greatest burger by the company, the Baconator Mexican Melt boasts of its “two (2) ¼ lb. fresh never-frozen 100% pure beef patties complimenting with the smokiness of six (6) strips of bacon, one (1) slice of American cheese topped with cheese sauce and jalapeño pepper and served on a warm kaiser buns. No table manners here, just be the first to finish the entire Baconator Mexican Melt to win. Special prizes await the lucky winners who dared the challenge.
The event will have a lot of activities for the whole family to participate in. The first 100 customers will get a limited Wendy’s tumbler of choice for FREE with any food purchase. An exciting Roulette Game will give a customer a chance to win Wendy’s products and limited Wendy’s planner for FREE for a minimum food purchase of P350.
True to its operating creed – Wendy’s Hamburgers guarantees the total customer satisfaction by selling the highest quality, freshly prepared made-to-order products, served by the friendliest people in the cleanest restaurant – the company ranks top scores in eight different categories, according to the latest Zagat’s 2010 Fast Food Survey, released this August 2010. Wendy’s garnered the Top Food spot among Mega chains (more than 5,000 locations) and placed second for Healthy Options, Top Facilities, Top Service, Best Value Menu and Best Salads, and in the top five for Best Fries and Best Hamburger.
Wendy’s Philippines are owned and operated by WENPHIL Corporation, with prominent stakeholders former Secretary Jose Pardo and Jorge Araneta, both of whom are actively involved in retailing – with Pardo having interests in 7-Eleven, while Araneta with Pizza Hut, Taco Bell and Dairy Queen.
